ACKNOWLEDGMENTS ............................................... viu
INTRODUCTION ................................................... ix
1 THE BASIC PROBLEM WITH ORAL PRESENTATIONS, AND ITS
SOLUTION ..................................................... 1
Writing vs. Speaking ......................................... 2
Presentation Structure: The Hour Glass Format ................ 4
2 THE FIRST STEPS OF PREPARATION ............................... 9
Finding the Take Home Message ............................... 10
Identifying the Main Question ............................... 13
3 SELECTING HELPFUL IMAGES .................................... 17
The Money Slide ............................................. 18
Supporting Slides ........................................... 20
Good Slide, Bad Slide ....................................... 21
4 BEGINNING AND ENDING THE PRESENTATION ....................... 35
Common Ground ............................................... 36
The Place to Start .......................................... 37
The Complete Introduction ................................... 40
Danger: Introductory Slides Ahead ........................... 43
Wrapping It Up .............................................. 46
5 TITLING THE TALK ............................................ 49
AT A GLANCE: THE SEVEN SIGNPOSTS ............................... 55
6 DELIVERY .................................................... 57
Stage Fright ................................................ 57
Teaching vs. Lecturing ...................................... 60
Three Steps for Presenting Data ............................. 61
The Mechanics of Being Heard ................................ 65
Accents and Mannerisms ...................................... 69
What to Rehearse ............................................ 72
7 FIELDING QUESTIONS .......................................... 75
Laying the Groundwork for Q & A ............................. 76
Q & A Basics ................................................ 77
Worst-Case Scenarios ........................................ 79
AT A GLANCE: 15 KEYS FOR SUCCESS BEHIND THE PODIUM ............. 81
8 THE JOB INTERVIEW ........................................... 83
What They Will Ask .......................................... 84
Radio Science ............................................... 89
The Job Talk ................................................ 90
9 THE MEDIA INTERVIEW ......................................... 93
The Basics .................................................. 94
Getting Ready ............................................... 97
Television Interviews ....................................... 99
Follow-Up .................................................. 102
10 MAKING CLEAR POSTERS ....................................... 105
Organizing a Poster ........................................ 106
Conducting the Session ..................................... 109
IN CLOSING .................................................... 111
APPENDIX 1: FULL INTRODUCTIONS ................................ 113
APPENDIX 2: POSTERS ........................................... 119
INDEX ......................................................... 123
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