Preface ...................................................... xiii
Acknowledgments ................................................ xv
Trademark Names .............................................. xvii
Chapter 1 Introduction ......................................... 1
No Design Experience? No Worries ................................ 1
Full Disclosure ................................................. 2
What Is a "GISer"? .............................................. 3
Tick-Tock Goes the Clock ........................................ 3
Why Good Design Matters ......................................... 4
Audience ........................................................ 5
How to Use This Book ............................................ 5
Skipping the How-tos to Get Straight to the Good Stuff .......... 6
Companion Web Site .............................................. 6
End Notes ....................................................... 7
Chapter 2 Creative Inspiration ................................. 9
You Can Be Creative ............................................ 10
Doing .......................................................... 10
Seeing ......................................................... 11
An Example of How to See ....................................... 11
Applying All of This to Your Map ............................... 12
Summary and Final Prodding ..................................... 13
A Few Places to Start Seeing Art from Your Desktop ............. 14
End Notes ...................................................... 14
Chapter 3 Layout Design ....................................... 15
All Together Now ............................................... 15
Wait! Stop! .................................................... 15
Layout Checklist ............................................... 17
Element Details and Examples ................................... 17
Title ....................................................... 19
Best Practices ........................................... 19
Placement ................................................ 20
Style .................................................... 20
Subtitle .................................................... 21
Best Practices ........................................... 22
Placement ................................................ 22
Legend ...................................................... 22
Best Practices ........................................... 22
Placement ................................................ 24
Style .................................................... 24
Maps ........................................................ 25
Best Practices ........................................... 26
Placement ................................................ 26
North Arrow ................................................. 27
Best Practices ........................................... 27
Placement ................................................ 27
Style .................................................... 27
Date ........................................................ 28
Best Practices ........................................... 28
Placement ................................................ 28
Authorship .................................................. 28
Best Practices ........................................... 29
Placement ................................................ 29
Style .................................................... 29
Scale Bars .................................................. 29
Best Practices ........................................... 30
Style .................................................... 30
Page Border ................................................. 31
Placement ................................................ 31
Style .................................................... 31
Neat Lines .................................................. 31
Placement ................................................ 32
Style .................................................... 32
Graticules .................................................. 33
Best Practices ........................................... 33
Style .................................................... 33
Network Path ................................................ 34
Best Practices ........................................... 35
Style .................................................... 35
Disclaimer................................................... 35
Best Practices ........................................... 35
Style .................................................... 35
Data Sources ................................................ 36
Best Practices ........................................... 36
Style .................................................... 36
Data Citations ........................................... 37
Best Practices ........................................... 37
Logos ....................................................... 37
Best Practices ........................................... 38
Placement ................................................ 38
Graphs ...................................................... 38
Best Practices ........................................... 38
Placement ................................................ 39
Photographs ................................................. 40
Best Practices ........................................... 40
Placement ................................................ 40
Style .................................................... 41
Graphics .................................................... 41
Best Practices ........................................... 41
Placement ................................................ 41
Style .................................................... 41
Map Number .................................................. 42
Placement ................................................ 42
Style .................................................... 42
Tables ...................................................... 42
Best Practices ........................................... 43
Style .................................................... 43
Copyright ................................................... 44
Placement ................................................ 44
Style .................................................... 44
Projection .................................................. 44
Best Practices ........................................... 45
Placement ................................................ 45
Inset Map ................................................... 45
Best Practices ........................................... 45
Style .................................................... 46
Descriptive Text ............................................ 46
Style .................................................... 46
Style .......................................................... 47
Context ..................................................... 47
Arrangement ................................................. 50
Emphasis Map ................................................ 51
Simplicity versus Complexity ................................ 52
Margins ..................................................... 54
Balance ..................................................... 54
Suggestions for Further Reading ................................ 56
End Notes ...................................................... 57
Chapter 4 Fonts ............................................... 59
Choosing the Right Font ........................................ 59
Serif versus Sans Serif ..................................... 60
Decorative .................................................. 63
Script ...................................................... 64
Letter Height, Width, Line Thickness ........................ 65
Modifying the Font ............................................. 66
Point Size .................................................. 66
Other Modifications ......................................... 69
Placing the Text ............................................... 73
Text Direction ................................................. 74
Resources ...................................................... 75
End Notes ...................................................... 76
Chapter 5 Color ............................................... 77
Color Theory ................................................... 79
RGB ......................................................... 80
Hexadecimal ................................................. 81
HSV ......................................................... 82
HSL ......................................................... 82
CMYK ........................................................ 82
CIELAB ...................................................... 83
The Rules ................................................... 83
Figure-Ground ............................................... 84
Five Shades Are Enough Already .............................. 85
Choropleth Mapping .......................................... 86
What Color Are You Today? Color Connotations ................ 88
Color Blending (or My Eyes Are Playing Tricks on Me) ........ 90
Contrast .................................................... 91
Color Everywhere Is Tiring .................................. 92
Ensuring Readability for Color Vision Deficiency ............ 94
Inspiration .................................................... 96
Black and White and Modern ..................................... 97
Resources ................................................... 98
End Notes ...................................................... 99
Chapter 6 Features ..................................... 101
Roads ......................................................... 101
Colors ..................................................... 101
Rivers and Streams ............................................ 105
Colors ..................................................... 105
Showing Hierarchy .......................................... 105
Showing Attributes ......................................... 105
Labels ..................................................... 106
Bodies of Water ............................................... 110
Colors ..................................................... 110
Labels ..................................................... 110
Cities and Towns .............................................. 114
Colors ..................................................... 114
Points ..................................................... 114
Special Effects ............................................ 114
Labels ..................................................... 115
Polygons ................................................... 116
Political Boundaries .......................................... 118
Colors ..................................................... 118
Conventions ................................................ 118
Fuzzy Features ................................................ 121
Colors ..................................................... 121
Technique .................................................. 122
Elevation and Hillshade ....................................... 124
Hillshade Colors ........................................... 124
Elevation Colors ........................................... 124
Hillshade .................................................. 111
Contours and Hypsometric Tinting ........................... 125
Spot Height Labels ......................................... 126
3D Elevation ............................................... 126
Parcels ....................................................... 128
Colors ..................................................... 128
Currents ...................................................... 132
Colors ..................................................... 132
Wind .......................................................... 135
Colors ..................................................... 135
Temperature ................................................... 140
Colors ..................................................... 140
Land Use and Land Cover ....................................... 143
Colors ..................................................... 143
Trails ........................................................ 149
Colors ..................................................... 149
Utilities ..................................................... 152
Colors ..................................................... 152
Field Mapping .............................................. l53
Impervious Surface ............................................ 156
Colors ..................................................... 156
Basins ........................................................ 159
Colors ..................................................... 159
Building Footprints ........................................... 163
Colors ..................................................... 163
Soils ......................................................... 166
Colors ..................................................... 166
Soil Datasets .............................................. 167
How to Show ................................................ 167
How Many Categories Is Too Many? ........................... 167
From 2D to 3D (and Everything Between) ..................... 168
Geology ....................................................... 171
Colors ..................................................... 171
Suggestions for Further Reading ............................... 176
End Notes ..................................................... 176
Chapter 7 Media .............................................. 179
Slides ........................................................ 179
Viewing Distance and Obstructions .......................... 180
Presentation Style: Fast or Slow, Busy or Simple? .......... 180
Fast and Simple ......................................... 181
Slow and Simple ......................................... 181
Tips for Creating Simple Map Slides ..................... 182
Slow and Busy ........................................... 183
Time and Research Wanted ................................... 184
Reports ....................................................... 185
Where to Put the Map ....................................... 185
Margin Elements for Report Maps ............................ 186
Posters ....................................................... 188
Summary Posters ............................................ 188
Detailed Posters ........................................... 189
Web ........................................................... 189
Static ..................................................... 190
Dynamic .................................................... 191
Dual Purposes ................................................. 193
DPI ........................................................... 193
Export Considerations ......................................... 195
Suggestions for Further Reading ............................... 196
End Notes ..................................................... 196
Appendix A: Layout Sketches ................................... 197
Appendix B: Map Examples ...................................... 207
Appendix C: Color Swatches .................................... 213
Index ......................................................... 217
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